Content

Title

Description

Objective

To develop a responsive design for their mobile application.

To construct the website from inception.

Execute branding initiatives to increase awareness of the project's offerings.

Metric Number 1.

Metric Title 1.

B2C

Metric Title 2.

UX and UI

Metric Title 3.

Process

01

Research & Analysis

The competitive analysis showed the features this app lacked and where It could improve to stand out in the market.

02

UX and Wireframes

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

UI Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Competitors Analysis

A comprehensive competitive analysis helped us find the gaps in the user journey. We also identified which features can be included in the web & mobile application.

Research Findings

Insights from the workshop conducted and the competitors analysis helped in defining the problem and later solution comes up.

Reasons of serving this products to users

Product Verticles

Types of products that this platform offer loans against in the market.

Insurance

Share

Mutual Funds

Task Flow

UI Design Elements and Components

Typography, Colors, Iconography, Illustration Style and Components used in the design.

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