Fintech
Digital Product Design Solution
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Objective
To develop a responsive design for their mobile application.
To construct the website from inception.
Execute branding initiatives to increase awareness of the project's offerings.
35%
B2C
UX and UI
Competitors Analysis
A comprehensive competitive analysis helped us find the gaps in the user journey. We also identified which features can be included in the web & mobile application.
Research Findings
Insights from the workshop conducted and the competitors analysis helped in defining the problem and later solution comes up.
Reasons of serving this products to users
Product Verticles
Types of products that this platform offer loans against in the market.
Insurance
Share
Mutual Funds
Task Flow
UI Design Elements and Components
Typography, Colors, Iconography, Illustration Style and Components used in the design.
